Perception Marketing Transforms Field Service Management for AV Projects with Field Ops Pro
Company
Perception Marketing
Industry
Audio/Video Production
Headquarters
New York, USA
System Implemented
Field Ops Pro
Key Wins
1. Seamless NetSuite Connection: Centralized data from field to back-office within NetSuite.
2. Mobile Toolkit for Technicians: Real-time updates and signatures on-site.
3. Improved Contractor Coordination: Data shared instantly with IT and Construction stakeholders.
4. Operational Efficiency: No paperwork and reporting delays.
5. Reliable Client Communication: Status updates available on-demand for project stakeholders.
6. Scalable Operations: Positioned Perception Marketing to manage larger, multi-phase AV installations.
Introduction
Audio/visual projects are highly dependent on construction timelines, IT coordination, and precise installation schedules. Perception Marketing, an AV integrator, was already running on NetSuite ERP to streamline their back-office operations. To maximize ROI, they needed a solution that could extend the same efficiency to their field operations—bringing both on-site execution and back-office processes together under one roof.
To bridge these gaps, they adopted Field Ops Pro (FOP), a NetSuite-native field service platform. FOP gave them real-time visibility, reliable reporting, and tighter control over installation workflows in the field, seamlessly connected to their NetSuite instance.
“NetSuite gives us full visibility into our financials and core operations. To take it a step further, we wanted the same level of control and insight for our on-field activities—seamlessly connected to NetSuite—so our team could work more productively and deliver maximum ROI.”
About Perception Marketing
As audio-visual innovators since 1993, Perception Marketing is uniquely positioned to assist organizations with all their multimedia marketing and business service needs. Perception can shape a client’s vision into results, providing efficiency, engagement, and measurable ROI.
As a WBENC-Certified Women’s Business Enterprise company with over 30 years of experience as marketing and branding innovators, Perception Marketing is uniquely equipped to assist clients to build creative and effective solutions that address each customer touchpoint. Since their start as Impressions On Hold (IOHI) in 1993, they have been providing customers with the power of multimedia client engagement and internal collaboration.
The Challenge: Reporting in High-Stakes Environments
Before deploying Field Ops Pro, Perception Marketing faced multiple pain points:
- Project delays caused when AV tasks weren’t aligned with construction milestones.
- Inconsistent communication with contractors and IT stakeholders.
- Difficulty generating reports during high-pressure construction meetings.
- Untracked opportunities for service add-ons and upgrades.
The Solution: Real-Time Accountability
By implementing FOP, Perception Marketing standardized its AV project workflows:
- Technicians used the mobile app to log tasks, capture photos, and track time.
- Updates synchronized instantly to NetSuite for visibility.
- Managers generated on-demand project summaries for contractors and IT teams.
- Standardized processes reduced miscommunication and last-minute delays.
“Construction schedules are tight. With FOP, we can instantly provide status updates to general contractors, IT, and marketing stakeholders — keeping everyone aligned and confident in our delivery.”
The Results: Tangible Impact Across Operations
Since deploying Field Ops pro, Perception Marketing has achieved measurable improvements:
- Accelerated installations that stayed on track with construction milestones.
- Higher profitability from better time and cost visibility.
- Faster reporting for contractors and internal stakeholders – all within NetSuite.
- New revenue streams from Day 2 services and upsells.
Field Ops Pro: A Blueprint for the Industry
Perception Marketing’s success with Field Ops Pro demonstrates how audio/visual solutions firms can transform field service management by unifying people, processes, and data on a single platform.
From real-time visibility in NetSuite and mobile-first execution on iOS and Android to improved profitability and customer satisfaction, Field Ops Pro has become an essential driver of operational excellence. As one of the first adopters, Perception Marketing sets a powerful precedent: with Field Ops Pro, audio/visual solutions companies running on NetSuite ERP – the global-leading Cloud ERP, can deliver projects faster, capture more value, and operate with confidence in an increasingly competitive industry.
“For AV projects, timing is everything. Field Ops Pro gave us the ability to document progress in real time and report instantly, eliminating delays.”
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