{"id":3215,"date":"2021-09-22T06:38:17","date_gmt":"2021-09-22T10:38:17","guid":{"rendered":"https:\/\/www.erpsuccesspartners.com\/?page_id=3215"},"modified":"2026-04-24T10:34:54","modified_gmt":"2026-04-24T14:34:54","slug":"signal-group-maximizes-its-netsuite-investment","status":"publish","type":"page","link":"https:\/\/www.erpsuccesspartners.com\/fr\/case-studies\/signal-group-maximizes-its-netsuite-investment\/","title":{"rendered":"Un distributeur d'\u00e9lectronique grand public maximise son investissement dans NetSuite"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.15″ background_color=”#FCFCFC” background_enable_image=”off” parallax=”on” custom_margin_last_edited=”off|desktop” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.15″ width=”100%” max_width=”1310px” module_alignment=”center” custom_margin=”0px|23px|0px|32px||” custom_padding=”19px||0px|0px|false|” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”15px|15px|15px|15px|true|true” global_colors_info=”{}”][et_pb_text module_class=”section-title-left” _builder_version=”4.15″ text_font=”Montserrat||||||||” text_text_color=”#0B367C” text_font_size=”24px” text_letter_spacing=”0.36px” text_line_height=”39px” header_font=”Montserrat||||||||” header_text_color=”#0A367D” header_font_size=”24px” header_line_height=”1.7em” header_2_font=”||||||||” background_color=”rgba(0,0,0,0)” custom_margin=”86px||40px||false|” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||39px|34px||” custom_padding_tablet=”3vh|6vh|39px|6vh|false|true” custom_padding_phone=”5vh|3vh||3vh|false|true” custom_padding_last_edited=”on|tablet” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” custom_css_main_element=”font-weight: 800;” global_colors_info=”{}”]

ERP Success Partners Helps Consumer Electronics Distributor Maximize NetSuite \u00a0<\/strong><\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.erpsuccesspartners.com\/wp-content\/uploads\/2021\/09\/Signal-group-llc.jpg” alt=”Signal Group LLC Case Study” title_text=”Signal-group-llc” show_bottom_space=”off” disabled_on=”off|off|off” _builder_version=”4.15″ width=”81%” custom_margin=”14px|||40px” custom_margin_tablet=”-5%|9%|7%|9%||true” custom_margin_phone=”-11%|10%|11.4%|10%|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||31px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ custom_padding=”0px||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ text_font=”Open Sans||||||||” text_text_color=”#2E69BA” text_font_size=”17px” text_letter_spacing=”0.21px” text_line_height=”36px” header_3_font=”Open Sans|600|||||||” header_3_text_color=”#2E69BA” header_3_font_size=”17px” header_3_line_height=”1.7em” custom_margin=”||12px|||” custom_padding=”|0px||0px” locked=”off” global_colors_info=”{}”]

A market leader in the satellite TV and Internet installation space turns to ERP Success Partners to help it maximize its investment in NetSuite\u2019s cloud enterprise resource planning platform. <\/em><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.15″ text_font=”Open Sans||||||||” text_text_color=”#57595C” text_font_size=”16px” text_line_height=”1.8em” inline_fonts=”Open Sans,Montserrat” global_colors_info=”{}”]

In 2002, Jerry Chapman was looking for a satellite TV multiswitch to distribute satellite TV to eight different receivers. Despite hours of online research and phone calls, he couldn\u2019t find a source for the part. While this might have discouraged others, Chapman used it as an incentive to start his own consumer electronics distribution company, Signal Group, LLC<\/a>, of Novi, Michigan.<\/p>\n

What began as a company dedicated to selling hard-to-find electronics to consumers today is home to five different brands: Solid Signal<\/a>, Signal Connect<\/a>, Signal Marine<\/a>, Signal Distribution<\/a>, and Xtreme Signal<\/a>. Focused primarily on satellite TV and Internet, Signal Group is one of the premier DIRECTV\u00ae<\/a> dealers in the U.S.<\/p>\n

With about 65 employees, the company is a market leader in its space. \u201cWe\u2019ve become an expert in our field, and one of the top selling satellite TV and Internet resellers in the country,\u201d said Chris Trumble, Director of Marketing. \u201cOur niche lies in working with installers to get customers\u2019 complex installation problems solved quickly and efficiently.\u201d<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_color=”#FFFFFF” custom_padding=”34px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text module_class=”section-title-left” _builder_version=”4.15″ text_font=”Montserrat|800|||||||” text_text_color=”#0B367C” text_font_size=”24px” text_letter_spacing=”0.36px” text_line_height=”39px” header_font=”||||||||” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#0A367D” background_color=”rgba(0,0,0,0)” custom_margin=”-2%||-4%||false” custom_padding=”|||0px” custom_css_main_element=”font-weight: 800;” locked=”off” inline_fonts=”Montserrat” global_colors_info=”{}”]

From Rare Electronic Parts to Market Leader<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.15″ custom_padding=”||45px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ text_font=”Open Sans||||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”1%||0%||false” global_colors_info=”{}”]

Since inception, Signal Group<\/a> has been steadily expanding its marketplace footprint and today does a lot of work with recreational vehicles (RVs), truck fleets, and luxury yachts. \u201cWhen people are off the coast of Florida enjoying their yachts,\u201d said Trumble, \u201cwe\u2019re making sure they have satellite TV and Internet connectivity.\u201d<\/p>\n

For years, Signal Group had relied on QuickBooks plus several other software systems that didn\u2019t share information with one another. This disjointed approach spilled over into the growing entity\u2019s various departments, which couldn\u2019t effectively collaborate with one another. \u201cWe were able to track orders, but everything else had been cobbled together since the early-2000s,\u201d said Trumble.<\/p>\n

Sales teams lacked insights into their selling history, reporting required excessive manual work to be put together, and the company lacked a 360-view of operational performance. \u201cRunning database queries required special skills,\u201d said Trumble, \u201cand integrating our data with any modern e-commerce solution was virtually impossible.\u201d<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_color=”rgba(142,142,142,0.05)” custom_padding=”42px||2px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text module_class=”section-title-left” _builder_version=”4.15″ text_font=”Montserrat|800|||||||” text_text_color=”#0B367C” text_font_size=”24px” text_letter_spacing=”0.36px” text_line_height=”39px” header_font=”||||||||” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#0A367D” background_color=”rgba(0,0,0,0)” custom_margin=”-2%||-4%||false” custom_padding=”|||0px” custom_css_main_element=”font-weight: 800;” locked=”off” inline_fonts=”Montserrat” global_colors_info=”{}”]

Building a Business Cornerstone<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.15″ custom_padding=”||45px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ text_font=”Open Sans||||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”1%||0%||false” global_colors_info=”{}”]

Ready for a change, Signal Group began evaluating enterprise resource planning (ERP) solutions that would either include or link directly to customer relationship management (CRM) and e-commerce systems. That way, the company would be able to unify its accounting, financial, CRM, and e-commerce activities on a single platform. This would also give the company the reporting and organizational visibility tools absent in its previous business systems.<\/p>\n

Signal Group looked at NetSuite, SAP, and several other options before selecting NetSuite\u2019s cloud ERP<\/a>. \u201cWe wanted to build something that would be the cornerstone of our business,\u201d said Trumble. \u201cNetSuite was the leading candidate for the backend, but we also looked at various other e-commerce platforms. For us, the end-to-end nature of NetSuite won out.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_color=”#FFFFFF” custom_padding=”34px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text module_class=”section-title-left” _builder_version=”4.15″ text_font=”Montserrat|800|||||||” text_text_color=”#0B367C” text_font_size=”24px” text_letter_spacing=”0.36px” text_line_height=”39px” header_font=”||||||||” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#0A367D” background_color=”rgba(0,0,0,0)” custom_margin=”-2%||-4%||false” custom_padding=”|||0px” custom_css_main_element=”font-weight: 800;” locked=”off” inline_fonts=”Montserrat” global_colors_info=”{}”]

Recording the Big Wins<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.15″ custom_padding=”||45px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text _builder_version=”4.15.0″ text_font=”Open Sans||||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”1%||0%||false” global_colors_info=”{}”]

Today, Signal Group is using NetSuite ERP and CRM plus SuiteCommerce modules. Leveraging an existing relationship with ERP Success Partners, the company has also integrated Avalara<\/a>, Solupay<\/a>, and Celigo<\/a> to create an end-to-end software suite. Trumble said having a CRM has been a big win for the company, which was previously focused more on order management versus customer relationship management.<\/p>\n

\u201cToday, we have a much better lead generation engine and prospecting tools,\u201d he said. \u201cWe can keep track of sales activities and generate reports for the entire organization\u2014something we couldn\u2019t do previously.\u201d<\/p>\n

Signal Group is now working with ERP Success Partners to guide its expanded use of NetSuite and to also develop new customizations on an as-needed basis. For example, ERP Success Partners is developing a custom internal issue ticketing system that will assign tasks to individuals or groups via either a one-on-one or round robin basis. This NetSuite customization will also help Signal Group assign work internally and provide a high level of ticketing visibility.<\/p>\n

For Signal Group, ERP Success Partners is now implementing NetSuite\u2019s Work Orders and Assemblies module. Trumble said the consulting firm\u2019s broad software expertise aligns well with Signal Group\u2019s ongoing IT needs. \u201cERP Success Partners has been a really good shepherd for us as we\u2019ve learned NetSuite,\u201d he explained. \u201cTheir solutions are always well thought out and they never try to sell us any unnecessary modules or features.\u201d<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_color=”rgba(142,142,142,0.05)” custom_padding=”42px||2px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text module_class=”section-title-left” _builder_version=”4.15″ text_font=”Montserrat|800|||||||” text_text_color=”#0B367C” text_font_size=”24px” text_letter_spacing=”0.36px” text_line_height=”39px” header_font=”||||||||” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#0A367D” background_color=”rgba(0,0,0,0)” custom_margin=”-2%||-4%||false” custom_padding=”|||0px” custom_css_main_element=”font-weight: 800;” locked=”off” inline_fonts=”Montserrat” global_colors_info=”{}”]

ERP & E-Commerce at the Same Time<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.15″ custom_padding=”||45px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ text_font=”Open Sans||||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”1%||0%||false” global_colors_info=”{}”]

Live on NetSuite since November 2020, Signal Group now has 100% visibility over its financial, accounting, customer, and sales data\u2014all of which are integrated on a single platform. \u201cAccounting is more connected to all of the other business units than it\u2019s ever been,\u201d said Trumble, who especially likes having e-commerce, CRM, and financials on one platform, versus cobbled together with different applications and integrations.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.15″ background_color=”#0B367C” custom_margin=”0px||” custom_padding=”2%||5%||false” custom_padding_tablet=”3%||8%||false” custom_padding_phone=”10%||10%||true” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.15″ custom_margin=”0%||-2%||false” custom_padding_tablet=”||6px|||” custom_padding_phone=”0%||9%||false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ text_font=”Open Sans||||||||” text_text_color=”#ffffff” text_font_size=”18px” text_letter_spacing=”0.21px” text_line_height=”36px” text_orientation=”center” background_layout=”dark” custom_margin=”|0px||0px||true” custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|60px||60px|false|true” custom_padding_phone=”|10px||10px|false|true” custom_padding_last_edited=”on|desktop” text_text_align=”center” global_colors_info=”{}”]

Signal Group\u2019s decision to go with a one-stop-shop software provider paid off when the company successfully launched NetSuite and its new e-commerce storefront simultaneously. \u201cThat wouldn\u2019t have been possible if it wasn’t for NetSuite being an end-to-end solution.\u201d<\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.erpsuccesspartners.com\/contact-us\/” url_new_window=”on” button_text=”NEED A CLOUD ERP? CONTACT US NOW” button_alignment=”center” _builder_version=”4.13.0″ custom_button=”on” button_text_size=”14px” button_text_color=”#0A367D” button_bg_color=”#FFFFFF” button_border_color=”rgba(0,0,0,0)” button_border_radius=”3px” button_letter_spacing=”0.18px” button_font=”Montserrat|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#0A367D” button_icon_placement=”left” background_layout=”dark” custom_padding=”10px|45px|10px|45px|true|true” button_text_size_tablet=”” button_text_size_phone=”12px” button_text_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

ERP Success Partners Helps Consumer Electronics Distributor Maximize NetSuite \u00a0A market leader in the satellite TV and Internet installation space turns to ERP Success Partners to help it maximize its investment in NetSuite\u2019s cloud enterprise resource planning platform. 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